JC Whitney, the home of 'Everything Automotive', announced the re-launch of its eCommerce website, www.jcwhitney.com. The redesigned site offers customers an enhanced user interface providing easier navigation, a more powerful search function, and superior tools to find products that fit the year, make, and model of their vehicle.

Online shoppers will immediately recognize the clean design and the improved ease-of-use of the site. With this new site, customers can more easily navigate through JC Whitney's vast selection of automotive accessories and automotive parts or utilize one of the 12 specialty shops that cater to their specific vehicles. Top specialty shops include the Car shop, Truck shop, Jeep shop, and Motorcycle shop. The merchandise selection has been further expanded to offer over 100 thousand products that fit over 6 million different vehicles. "The web site celebrates the JC Whitney value proposition of selection, availability, and value to our customer", said Larry Marmon, Senior Vice President of Marketing. "Furthermore, it demonstrates our commitment to offer the latest products available in the automotive industry to our customers at great prices".

Utilizing the latest search and navigation technology, the web site guides customers down the right path to find exactly what they are looking for, whether shopping by vehicle, by brand, or by part. "The goal of the design is to more quickly present relevant product to our customers and make the overall shopping experience easier to use", said Geoff Robertson, Vice President of eCommerce. "With such a large selection of automotive parts and accessories, our challenge is to make finding the right item for their vehicle as simple, as accurate, and as enjoyable as possible". In conjunction with the re-launch of the site, JC Whitney is offering customers a chance to enter the "$50,000 Dreamstakes" sweepstakes. The winner can pick any Car, Truck, Jeep, or Motorcycle of their liking and outfit it with any accessories or parts carried by JC Whitney.

"With the '$50,000 Dreamstakes' contest, we are inviting our customers to browse the improved site and find products that might fit their current vehicle, or better still, their dream vehicle", said Marmon. "We want customers to explore the new site and rediscover the huge selection of JC Whitney. You won't believe the possibilities".