Autobytel Inc. (Nasdaq:ABTL), a leading automotive marketing services company, today announced the addition of JC Whitney & Co., a leader in automotive e-commerce, to its rapidly growing AutoReach Ad Network. Autobytel will supply targeted advertising from the AutoReach Ad Network to JC Whitney's family of automotive websites including JCWhitney.com
, CarParts.com and StylinTrucks.com. JC Whitney is one of several automotive publishers recently added to AutoReach, which includes The Enthusiast Network (TEN), TheTruthAboutCars.com, ClassicCars.com, RightAutos.com, Vast.com, AutoMall.com, increasing the total network impression count to well over 170 million.
"AutoReach's mission is to provide important automotive publishers like JC Whitney with on-target, high-value advertising opportunities in the growing online automotive market, while also providing our automaker and automotive-related advertisers with added inventory to target more in-market automotive consumers, more efficiently, said Rick Szatkwoski Autobytel vice president of business development. "With the Internet well on its way to becoming the second largest medium for automotive advertisers - and automotive parts and services shoppers moving as much money online as off—we are pleased to be able to offer JC Whitney increased opportunities to leverage this growth.
"By helping JC Whitney attract high quality advertisers cost-effectively, Autobytel's AutoReach Ad Network provides us with new revenue opportunities without the complexities and expense of adding operations or developing new programs from scratch, said Denise Davis, E-Commerce manager of JC Whitney & Co.
The AutoReach Ad Network is an automotive ad network of third party Web publishers visited by millions of in-market automotive consumers. It creates a unique opportunity for advertisers seeking to reach this new Web 2.0 age of automotive consumers and personifies Autobytel's focus of providing leading-edge automotive solutions for today's evolving web-savvy customers. This new relationship brings AutoReach's total ad impressions to well over 170 million. Current publishers include such targeted sites as The Enthusiast Network, TheTruthAboutCars.com, ClassicCars.com, Automobile.com, RightAutos.com, Vast.com, AutoMall.com and now Tenmagazines.com. Among the advertisers taking advantage of the network's reach are many of the major automotive manufacturers and top insurance companies. 1AIAA 2007/2008 Aftermarket Factbook