Jeeps are war heroes turned civilian favorites. The rich history of these rugged vehicles is what inspires the people behind Rugged Ridge in continuously developing and selling Jeep parts and accessories to cater the needs of Jeep owners, who are mostly off-road enthusiasts. Rugged Ridge is a division of Omix-ADA, a known market-leader for replacement and restoration Jeep parts. This company is a realization of one American\'s dream of having his own Jeep parts and accessories company. Growing up in the Jeep industry watching how his father managed a small Jeep dealership, the dream of Rugged Ridge\'s founder came true in 1992. With his father\'s supervision, he was able to make the business grow into what it is now-the world\'s biggest independent maker and wholesale-only company offering a full line of Jeep parts and accessories.
Where and how did it start?
When the owners of Omix-ADA realized how fast the market for Jeep and off-road auto parts is growing and how in demand new Jeep accessories are, they decided to put up a new brand that would be responsible for filling up that need. That\'s how Rugged Ridge was established in 2005. Since its establishment, this brand has manufactured over 3,000 products for the Jeep market and never fails to develop additional Jeep accessories year after year. Today, it carries the most comprehensive selection of top-quality Jeep accessories and other products for off-roaders. Most of its new Jeep accessories are patented, including the Jeep snorkel, Jeep floor liners, and Jeep XHD modular bumpers.
What makes it a hit?
Mirroring Omix-ADA, Rugged Ridge employs this effective formula for success: keeping the Jeep passion alive by making sure all its Jeep products are accessible, desirable, available, affordable, thrilling, and functional. It strives hard to make every Rugged Ridge product an embodiment of “The Jeep Thing.” Since the Rugged Ridge owner grew up in the Jeep business, he knows how to come up with products that are as durable as the Jeep itself, giving the vehicle the hard-core protection and performance that it needs to stay capable of traversing the good outdoors.
What makes up its product line?
While it was initially founded to provide solution to the growing demands for Jeep accessories, Rugged Ridge didn\'t stop there. As it continues to come up with new products, it also ventured into making performance Jeep parts that can help make your Jeep competent not only on the off-road trail but also on the street. Among the brand\'s offerings are Jeep hood catches, different styles and finishes of Jeep wheels, a full range of Jeep soft tops, Jeep vinyl decals, as well as various accessories that protect the Jeep from rocks, mud, and everything the off-road terrains have to offer.
For your Jeep\'s body protection, Rugged Ridge also carries multiple styles of Jeep fender flares. And for those who are planning to improve their engine\'s performance, the brand\'s performance vented hoods and other performance accessories like cold air intake and stainless steel exhausts are there to help you out. Since it is kind of normal for off-roaders to get stuck in mud or in between big rocks, Rugged Ridge also offers winches and recovery gears that could make a great difference in making you able to finish the trail despite being stuck in one part of your journey.