The Scion brand is Toyota\'s attempt to lure the North American Generation Y car buyers. It was Toyota\'s response to its failed Project Genesis, which aimed to build a .marque within a marque. marketing strategy for Toyota\'s coupe and compact models. Established in 2002 at the New York Auto Show, Scion was advertised as a youth brand with a promise of short product cycle and value based on low dealer margins. Such promises became difficult for Toyota to keep because of the drop in sales that it has experienced after the economic recession.
Despite being one of the youngest brands in the industry, Scion was able to give several noteworthy contributions to the automotive world.
Scion xA and xB
These are Scion\'s first US-exclusive models that were initially marketed in California in 2003. The xA was a five-door subcompact hatchback while the xB was a small 5-door station wagon. Sharing a platform with the Toyota Platz sedan, the xA was originally powered by a 1.5L DOHC I4 engine. For the 2005 model year, the xA received additional standard Scion parts including power Webasto factory moonroof, a sports grille, and 5-spoke alloy wheels. It also took pride in being the first production vehicle to come with an optional iPod input with head unit display.
The xB, on the other hand, rode on a Toyota Yaris platform and was recognized as the brand\'s most popular model in the US market until 2011. Though xA was expected to sell better than the xB, what happened is the opposite. The xB was also rated by the Car and Driver magazine in 2008 as one of the top ten safe vehicles under US$25,000. The second-gen xB also bagged the Top Safety Pick award by the IIHS for six years in a row.
Launched in the U.S. in June 2004 and in Canada in 2010, the Scion tC lasted two generations before it was sold as the Toyota Zelas in China, Middle East, as well as in South and Central Americas. Due to its initials, market category, and debut year, the tC was seen as Toyota Celica\'s successor. Since it was designed for the Millennial market, it\'s no surprise that it was fitted with modern technologies and up-to-date standard Scion parts and features like four-wheel anti-lock disc brakes, cruise control, power windows, panoramic moonroof, 17-inch alloy wheels, and 160-watt Pioneer sound system with CD player. All these and more make tC the brand\'s best-selling model, with 79, 125 units sold in 2006. The 2005 tC was also praised by Car and Driver for its impressive list of Scion accessories.
Released for 2008 model year as replacement for the xA, this five-door hatchback subcompact was, according to the Consumer Reports, 2009\'s most reliable new automobile in the U.S. with 83% fewer issues than average. The initial xD was fitted with standard seat-mounted driver and passenger side airbags, tire pressure monitoring system, ABS, Vehicle Stability Control (VSC) with Traction Control (TRAC), side curtain airbags, 16\" wheels, dual-stage driver and passenger airbags as well as power locks, mirrors, and windows.
This transverse-engine, front-wheel-drive city car made its debut at the Geneva Auto Show in March 2008. Since its introduction, the iQ has been known for its short overall length as well as expert engineering to maximize passenger space as well as ensure maneuverability, low-fuel consumption, and environmental friendliness.
A sports coupe, the Scion FR-S displays an ideal combination of power, style, and performance. It is loaded with top-notch standard interior and exterior features that ensure driver and passenger convenience as well as unmatched styling. Of course, it owes its power from the reliable Scion performance parts it comes equipped with including its powerful 2.0-liter, 4-cylinder, boxer-type engine that\'s mated with 6-speed manual or 6-speed automatic with paddle shifters and dynamic rev management. It also comes with standard ABS, Smart-Stop technology, advanced airbag system, and many more.
Those who have come to love Scion vehicles will sure be pleased that the market is now flooded with Scion aftermarket parts should they need some for upgrade or replacement. Scion owners who don\'t want to leave the convenience of their home can choose to shop for their needed Scion parts online.