JC Whitney Press Release
  JC Whitney Named "Best of the Web Top 50" by
Internet Retailer Magazine


Chicago, Illinois, December 21th, 2006

Chicago, Illinois, June 27th, 2006 - JC Whitney, the home of 'Everything Automotive', has been named to Internet Retailer's "Best of the Web Top 50 Retailing Sites" for 2007. JC Whitney is a leading auto parts and accessories store, with the largest online selection of car, truck, Jeep, and motorcycle parts.

The "Best of the Web" rewards the best online merchants of 2006, specifically those that have grown through innovation and set new trends in the online marketplace. These sites have stood out and stayed ahead of industry competitors by using the latest features and technological advancements to make their sites successful. These sites have also focused on bringing customers back, a vital part of online retailing, according to Forrester Research Inc.

"The difference between most web stores and this year's Internet Retailer Top 50 best e-commerce sites is like the difference between a 2003 Ford Taurus and a 2007 Cadillac DTS—both do what they're supposed to do, but the latter do it more effectively and in a manner more appealing and exciting to customers," the article stated.

In 2006, JC Whitney established the Customer First Program, an initiative signifying JC Whitney's commitment to provide customers with the best online auto parts shopping experience possible. The program led to a creative website redesign, the introduction of new customer service policies (including Best Price Guarantees) and the implementation of extensive enhancements to existing product information and imagery.

"It is very rewarding to have our efforts recognized by our customers and by our peers in the industry," said Geoff Robertson, JC Whitney's VP of eCommerce. "We will strive to do even more for our customers in 2007."

The new enhancements in site functionality provide customers with a greater sense of confidence in their auto parts and accessories purchases. With new features such as Best Seller Listings, Customer Product Reviews, Real-time Inventory Availability, and Product Information Feedback, JC Whitney customers can be assured that they are buying quality auto parts & accessories that fit their vehicles, at the best price and delivered when they expect it.


About JC Whitney & Co
Established in 1915, JC Whitney & Co. is the largest direct marketer of name-brand automotive parts and accessories, providing "everything automotive" with more than 6 million automotive applications from the latest model year back to the 1920s. JC Whitney offers products for virtually any vehicle — automobiles, trucks, motorcycles, and more — through its comprehensive family of general and vehicle-specific catalogs and on the World Wide Web at www.jcwhitney.com
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